TAUBMAN COLLEGE
ARCHITECTURE +
URBAN PLANNING


SHOW... DON’T TELL
ARCHITECTURE
STUDENT AWARDS
EXHIBITION 2023-24





STUDIOS



[ UG 1 ]









Theo Berry, My Dao, Yichen Hu, Audrey Tang


“TheRide Detour Toolkit”



How might we optimize TheRide's detour alterts to improve rider experience?

The Detour Toolkit is a passenger communication guide designed to help TheRide service employees effectively communicate detour information to riders. Using exploratory and evaluative research, we created the tool with the aim of reducing frustration and eliminating barriers.

While detours inevitably disrupt travel experience, the Toolkit hopes to reduce rider abandonment by improving basic text and graphic communication standards and streamlining information distribution.